Bedford Lee

Bedford Lee is a home and gift shop curated by style maven Sarah Chappell Horton. Nestled in Middleburg, Virginia, the boutique bridges the charm of Virginia’s countryside with the coastal ease of Sarah’s former home in Newport Beach — think Nancy Meyers sophistication meets Virginia heritage.

Working closely with Sarah, we developed the branding and packaging for her new venture. The design is rooted in timeless elegance, featuring a custom logo inspired by classic typography and understated refinement.

Sarah had already selected the interior palette for her shop — Farrow & Ball’s Dibber, an earthy olive green with brown undertones, and Pointing, a soft, warm off-white. We carried these hues through the branding to create a cohesive experience between the physical and visual identity.