Suu

Suu is a line of prebiotic apple cider vinegar drink additives designed to boost metabolism and balance gut health. The brand had already established packaging for its initial three flavors and needed support in bringing the product to market.

We developed a comprehensive brand book, establishing rules and standards to guide how Suu is represented both internally and externally. 

We created a Shopify website that not only showcased the products but also educated shoppers on the health benefits of apple cider vinegar. Subscription services were integrated into the site to encourage repeat purchases, and Frontrow MD was installed to provide real-time updates on clinicians recommending the product. Additionally, user-generated content reviews were highlighted to build trust and engagement.

Collaborating closely with photographer Kendal Lovejoy, we defined photography specifications inspired by the brand’s primary color palette to ensure cohesive visuals for the introductory products and future shoots. Detailed shot lists were created for Kendal and other photographers to maintain visual consistency across the brand’s channels.

When Suu was ready to expand its product portfolio, we took the lead on designing new packaging. Drawing insights from the initial product launch, we refined the packaging by streamlining front-of-pack claims and improving the legibility of the logo and symbol by separating them. A suite of custom-designed iconography was also developed to enhance the brand’s visual language and storytelling.