Café Après

Café Après is a women-owned, New York-based label from founder Victoria Mathis, blending performance sportswear with the kind of pieces you want to live in after class. Grip socks for Pilates, barre, and yoga sit alongside caps, visors, scarves, and small goods for the café — a full wardrobe built to carry you from practice to pause.

Victoria is a close friend and a talented graphic designer, so we came into this with great assets to work with. We designed and developed a custom Shopify site with a product-forward layout that lets her design work, the photography, and the colorways do the talking.

The result is a clean, easy-to-shop site that reflects the brand’s fusion of sport and style, with room to grow as the range expands.