
Gem + Jane
Cannabis industry trailblazer, CannaCraft, embarked on a mission to introduce a new line of sparkling THC beverages tailored for the “canna-curious” audience. The mission was clear: to craft a branding experience that would resonate with this discerning audience, steering clear of tired stereotypes and instead embracing an inviting, stylish, and feminine aesthetic. From the get-go, we immersed ourselves in the project, diving deep into consumer insights and market trends to inform our creative direction.
Our comprehensive project scope encompassed the development of five distinct flavors, where every detail from the can to the outer box exudes sophistication. Through meticulous photography creative direction, we breathed life into each product, capturing its essence in every frame.
Our website design serves as a digital gateway, while our social media direction sparked conversations among their community. We further collaborated with Gem + Jane to craft in-store displays and trade show exhibits, seamlessly integrating every touchpoint of the brand experience.
In 2022, the Gem + Jane brand was acquired by Vintage Wine Estates.
Gem + Jane was shortlisted in the Clio Cannabis 2021 awards.
Our role
- Branding
- Packaging
- Website Design
COLLABORATORS
- Jaclyn Little, copy
- Lauren Keane, copy
- Nikki McDonald, design
- Leslie Grow, photography
- Amy Taylor, props
- Samuel Wells, photo production





Gem + Jane was named a “Pot girl summer drink of 2021” by leafly.com




A sampling of the first round of can design.

Carrier design: from concept to production.