juli
juli is a groundbreaking diamond and jewelry cleaning system. Founder Hannah Peck approached us after facing frustration with previous agencies and creatives who failed to grasp her brand or vision. From our first meeting, we connected instantly.
We began by developing a comprehensive brand kit, defining juli’s identity, communicating the unique benefits of her patented design, and establishing the brand’s overall aesthetic. Our next step was to design a compact and efficient packaging solution, which included the juli brush, cleanser, chargers, cleansing cloth, and, crucially, a user manual.
We crafted an easy-to-follow user manual featuring custom instructional illustrations to ensure a seamless user experience. To further elevate the brand, we produced a photoshoot that showcased the juli brush in all its glory.
The result was a cohesive and compelling brand presentation that clearly communicated juli’s revolutionary approach to jewelry care.
Our role
Branding
Packaging
Illustration
Photography
COLLABORATORS
Lauren Keane, copy
Victoria Mathis, Illustration
Sharlene Park, Photo Production
“I hired the Attention of: team to design the packaging and print materials for my luxury jewelry care brand. It was, without question, the best hire I made in the start-up phase. It was the single most shocking return on investment in both finished product and collaborative experience. They were supremely organized, communicative, fresh-thinking, and skilled creative pros until every tiny detail of our project was utterly perfect.
Unfortunately, I have the unique perspective of having first wasted a soul-crushing amount of capital listening to shiny creatives at the shiniest agency in Manhattan bloviate for months about brand voice and identity only to walk with a stale turd of a finished product not fit for market. Ashley and her team literally rescued my brand when I was so burnt out and jaded from this agency experience that I had very little left to give in the way of inspiration. They sunk their teeth into the work and, for the first (and only) time in the life of my company, I felt like I had a genuine partner in my business.
They not only designed the most elegant packaging but also oversaw the copywriting for, and personal designing of our instruction manual – somehow transforming tedious technical info into gorgeous graphics that flow beautifully across 23 pages. Our customer reviews are chock-full of compliments about our packaging and branding and we view it as one of our strongest assets to date. This team is hardworking, entirely present, honest and quick with high-value feedback, and supremely skilled in all facets of design. I can’t recommend them enough.”
– Hannah Peck
Founder & CEO
