juli

juli is a groundbreaking diamond and jewelry cleaning system. Founder Hannah Peck approached us after facing frustration with previous agencies and creatives who failed to grasp her brand or vision. From our first meeting, we connected instantly.

We began by developing a comprehensive brand kit, defining juli’s identity, communicating the unique benefits of her patented design, and establishing the brand’s overall aesthetic. Our next step was to design a compact and efficient packaging solution, which included the juli brush, cleanser, chargers, cleansing cloth, and, crucially, a user manual.

We crafted an easy-to-follow user manual featuring custom instructional illustrations to ensure a seamless user experience. To further elevate the brand, we produced a photoshoot that showcased the juli brush in all its glory.

The result was a cohesive and compelling brand presentation that clearly communicated juli’s revolutionary approach to jewelry care.