Marlow

We partnered with Brooklyn-based agency Franklyn to bring their creative vision to life for Marlow, a new pillow brand. Franklyn had established a distinctive brand identity and sought our expertise in directing a photo shoot that would capture Marlow’s personality.

To highlight Marlow’s unique appeal, the Franklyn team developed three personas: The Early Riser, The Lounger, and The Night Owl. We cast a diverse range of individuals and designed room vignettes tailored to each persona, creating a visually engaging narrative that resonates with Marlow’s audience.

Additionally, we conducted an in-studio shoot to showcase the pillow’s craftsmanship and innovative design, capturing details that reflect the brand’s commitment to quality and comfort.

Our role

Creative Direction

COLLABORATORS

Franklyn Agency, creative
Nicole Mason, photography
Samuel Wells, photo production
Holl + Artists, photo management

The Marlow Pillow is made of cooling-infused memory foam and is unique with its fully adjustable firmness.

A white pillow that suddenly has the inner materials coming out of it.