Pure

Pure, an ultra-premium dog food brand approached us for a redesign of their treat packaging. 

It was important that the packaging mirrored the exceptional quality of their ingredients and the meticulous care put into their small-batch production.

The result is a design with elegant typography and a minimalist aesthetic that nods to the brand’s commitment to excellence. With our redesign, Pure now has packaging that not only stands out on the shelves, but also resonates with their target audience of health-conscious pet owners.