RollinGreens

RollinGreens came to us with impressive packaging, but a website in need of a significant overhaul. Our initial conversation revealed a deeper issue: the brand’s foundation wasn’t fully defined.

We began by developing a comprehensive brand kit. This included articulating RollinGreens’ identity, core values, and vision. We established their tone of voice and crafted detailed copy and visual guidelines.

After establishing the foundation, we designed a custom Shopify website that seamlessly blended user-friendly shopping with RollinGreens’ unique story. Originating as a food truck, RollinGreens transitioned to selling frozen plant-based foods and gained national attention on Shark Tank. Post-Shark Tank, they pivoted to flavor-infused, shelf-stable meat alternatives. However, their website failed to convey this evolution, leaving visitors confused and disengaged. We created a dedicated Shark Tank page on the site, leading customers through the brand’s evolution. 

Our new design prominently featured mouthwatering food photography, allowing consumers to visualize the finished product. We created photography guidelines and created a prop and backdrop library that aligned with the brand’s aesthetic. This not only improved the visual appeal, but also enhanced the overall shopping experience.

The revamped website successfully captured the essence of RollinGreens, driving customer engagement and facilitating seamless purchases. Our holistic approach ensured that every aspect of the brand, from imagery to storytelling, worked in harmony to tell a cohesive and compelling story.