Sugar Paper

We were thrilled to collaborate with Sugar Paper, a Los Angeles stationer specializing in luxury letterpress paper goods. Sugar Paper is renowned for their classic, clean, and undeniably feminine design aesthetic.

As Sugar Paper embarked on expanding their long-standing partnership with Target to include a line of office supplies, they turned to us to develop a packaging design system. Our mission was clear: create a packaging design system that exudes femininity, sophistication, and simplicity, all while delivering important product details and being adaptable to work across a range of SKUs.

Key product information such as the brand, product details, quantity, and materials are clearly conveyed to ensure a seamless shopping experience. The end result was a packaging design system that not only captured the spirit of Sugar Paper’s brand, but also provided a flexible framework as the product line expands.